Art-Invest Real Estate has acquired the 25hours Hotel at MuseumsQuartier in Vienna from a joint company of the JP Immobilien Group and WertInvest. The hotel is leased on a long-term basis to KNSA Hospitality, which operates the property under the 25hours brand via its lifestyle hospitality platform Ennismore. With this acquisition in Vienna, Art-Invest Real Estate expands its Vienna hotel portfolio and underscores its strategy to invest in leading European metropolitan areas and attractive leisure destinations.

The lifestyle hotel, featuring 216 rooms including 34 suites, impresses with its distinctive circus-themed design and its prime location in the cultural heart of Vienna. The hotel offers a diverse range of dining and leisure options, including Italian cuisine at the restaurant Ribelli and a rooftop bar “Der Dachboden” popular among locals, boasting panoramic views over Vienna. The concept is complemented by flexible meeting spaces and a wellness area with sauna, steam bath, and fitness facilities – ideal for both business and leisure guests.

The 25hours Hotel at MuseumsQuartier is located in one of Vienna’s most sought-after inner-city areas, right in the culturally vibrant seventh district. Positioned directly next to the MuseumsQuartier and just a few steps from Mariahilfer Street and the historic first district, the hotel is surrounded by numerous cultural institutions, restaurants, and shops. This prime location appeals to both business and leisure travelers and benefits from the city’s strong tourism demand. Originally built in 1971, the property was converted from a former student residence into a hotel in 2013.

Dr. Peter Ebertz, Managing Director and Head of Hotels at Art-Invest Real Estate, commented on the acquisition:

“With the acquisition of the 25hours Hotel at MuseumsQuartier in Vienna, we continue our strategy of investing in hotels in European metropolitan areas and sought-after leisure destinations. Thanks to its broad target group the 25hours Hotel has proven its resilience and offers attractive upside potential in the future. Our goal is to further expand our investments in lifestyle hotels in European cities with strong leisure demand.”

Mark Leiter, Managing Director and Head of the Vienna at Art-Invest Real Estate, added: “This acquisition highlights the importance of the Vienna hotel market for our growth strategy. The location in the cultural center of the city and the hotel’s unique concept make this investment a valuable addition to our portfolio.”

Daniel Jelitzka, Owner and Managing Partner at JP Real Estate:

“The 25hours Hotel at the MuseumsQuartier is particularly meaningful to us – it was our first hotel investment in 2003 and marked an important step in establishing our hospitality division. This property has shown us the strength that lies in bold concepts, strong partners and exceptional locations, and it has helped shape our position as hotel developers. It is impressive to see how the initial idea has evolved into one of the city’s most distinctive lifestyle hotels. With Art-Invest Real Estate, we are now handing it over to a new owner who values its unique story and will continue to build on it.”

Michael Tojner, Owner and Managing Partner of WertInvest: “We are pleased to have found a solid buyer for our property in Art-Invest Real Estate. This unique asset, together with its innovative operator and operating concept, demonstrates that real estate transactions remain possible even in a challenging market environment.”

The hotel was acquired through an asset deal for an institutional fund vehicle. Art-Invest Real Estate intends to hold the property long-term. The purchase price remains confidential.

Art-Invest Real Estate was advised legally by Barnert Egermann Illigasch Rechtsanwälte GmbH, tax-wise by TPA Steuerberatung GmbH, technically by Delta Managing & Consulting Engineers GmbH, and commercially by MRP Consult GmbH. JP Real Estate & WertInvest were advised legally by Wolf Theiss Rechtsanwälte GmbH & Co KG, technically by Oterea GmbH and commercially by JP Hospitality Advisory II GmbH. The transaction was brokered by Eastdil Secured.