101 on Cleveland, London

Upscale living in Fitzrovia

The modern building at 101 Cleveland Street contains about 88 apartments in a high-quality boutique style. Close to the West End the versatile Fitzrovia offers unique London lifestyle. Small restaurants, first-class art galleries – the pulsating life is right on the doorstep. For many years Fitzrovia has been a magnet for creative people and art lovers and embodied the Bohemian lifestyle – today people come here for the unique bars, restaurants and leisure facilities.

101 on Cleveland Facts

101 on Cleveland
Project type:
Investment, Development
Cleveland Street, Fitzrovia, London
Plot size:
17,285 m²
4,360 m²
Parking slots:
Living, Retail
Acquired in:
Q2 2019
Q2 2021
Joint Venture Partner:
ECE & Dukelease


Contemporary and timeless design

The facade of the property has been skillfully matched to the architecture of the district, in order to blend harmoniously into the street scene, which is full of character. The smooth, dark brick reminds of some of the nearby historic buildings. Metal elements in warm coloured tones, structured concrete and geometric window surrounds give the facade additional modern accents. With three to nine upper floors, the well-thought-out complex of three buildings appears homely yet urban. 88 high-class condominiums and 15 affordable apartments are located in the striking, wedge-shaped floor plan, which blends seamlessly into the surroundings with its creative touch. Selected shops and retailers on the ground floor contribute to the spirit of the district.

The spacious, bright apartments convey an urban lifestyle at the highest level. Open rooms with high ceilings and large window fronts meet all the requirements of living together in a modern environment. The interaction of high-quality materials, selected structures and textures with natural elements as well as solutions tailored to customer requirements give each apartment a unique character – classic with a modern twist.

Numerous facilities for the residents

The property offers tenants and owners a wide range of hotel-like services. The restaurant, which is only accessible to residents, and the bar convey an exclusive club atmosphere. Traditional materials have been used for the furnishings and refined with modern elements. Dark wood and stone with strong colour accents, fabrics with geometric patterns, Italian designer furniture as well as coverlets and extra large cushions give the rooms a comfortable and homely atmosphere. A cinema hall offers entertainment and the business suite a quiet and comfortable workplace.

The ideal location for comfortable living

Fitzrovia is excellently connected. Four underground stations are close by and the West End is only a ten-minute walk away. Regents’ Park with the London Zoo, a number of first-class universities, cultural highlights as well as numerous international companies are located in the immediate vicinity of the property.