Primark, Kiel

Shopping experience at the new Berliner Platz

The city centre of Kiel has received a four-storey retail building, which will catch the eye with its attractive facade architecture. In a prime location at Berliner Platz, it will be integrated into the future Kleiner Kiel Kanal promenade.

Primark Facts

Project type:
Andreas-Gayk-Straße 2, 24103 Kiel; Berliner Platz, city centre
Plot size:
2,109 m²
Acquired in:
Q4 2017
msp Architekten GmbH (Facade: Wegener Architekten BDA)


Berliner Platz shines in a new look

Following the demolition of the aging Woolworth building, a showpiece property is being built on the corner of Andreas-Gayk-Strasse and Berliner Platz, which will fit perfectly into the new cityscape. The modern exterior architecture in the interplay of concrete, aluminium and glass skilfully sets the stage for the new building’s curved facade.

Young fashion lures customers to the city centre

With Primark, a modern clothing company is moving to Berliner Platz that appeals especially to the younger generation under 30. The Kiel city centre not only experiences an expansion of the shopping offer by the settlement of the international group, but also a clear increase in attractiveness.

Central location at the Kiel hotspot

The new department store is located in a prime downtown location on the emerging Kleiner Kiel Kanal promenade and Holstenstrasse, the city’s most popular shopping street. Cafés, bars and restaurants are in the immediate vicinity. The Schwedenkai is also within walking distance in a few minutes.